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Archive for July, 2010

It seems certain brides truly believe that their opinion is GOSPEL .

Especially when it comes to sharing their personal interactions with a specific vendor.

Like – who to avoid, who’s way overpriced, who you can bully, who doesn’t walk their talk, who’s a diva.

You get the idea.

These free-flowing testimonials seem to be most apparent on certain message boards – where brides can remain anonymous, interact, share experiences, and spread the slag.

Of course, we all know their messages are based solely on personal opinion, and truly have no bearing on our business ideals or practices.

Yet, it’s difficult to ignore, especially when you know it’s going on.

One day you’re viewed as the Miracle Worker, an Angel among {wo}men, up for Sainthood.

And the next?  Well, you didn’t kiss someone’s ass enough, you didn’t provide enough of a discount, or you didn’t provide the same exact perks. This free press is really a double-edged sword.

So, what’s a Wedding Vendor Extraordinaire to do?

Seriously, how dare some nameless bride-to-be on a vengeance try to take your reputation down with her?

Your gut reaction may be to create a fake online profile. It’s anonymous, right?

You could become part of the gang, ask brainless questions, comment on other’s catastrophes in the making, and slyly throw in a few little bites of PR magic {focused on your business, of course}.

Revenge is sweet, no?

In all seriousness, this would never work. Who has the time, energy, or interest?

Don’t sink to their level.

Keep Your Message Consistent.

Watch what you promote on your site, in your marketing materials, on your twitter account, etc.

Sometimes the smallest thing can slip through the cracks, even on the most careful watch. 

Offering custom pricing or ranges seems to work best {for most vendors}.

Your costs, expenses, niche, and staffing needs could change very, very quickly depending on the client, event size, and season.

You need to be flexible enough to meet the changes your growing company will inevitably go through.

And you can rest easy, knowing that you are providing a service based on your own integrity, not just public opinion.

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This category of Smarty Pants Bride is starting to get really, really old.

Seriously, if you’ve already:

  1. Researched EVERY possible vendor, and received quotes…
  2. Created an air-tight timeline of your ceremony and reception…
  3. Mastered all the tricks of the trade…

Why are you even chatting with us? Clearly, you’ve got it all under control.

And we all know – EVERYTHING runs like clockwork at a wedding.

There’s never any timeline errors, snafus or bridal party melt-downs.

Just remember this…

We live in a REALITY BASED world, not the puffy cloud formation that you’ve created that cushions all of your Wedding Day plans.

Get Real.

If you want a professional, then TREAT us as such.

If you want to hire a step ‘n’ fetch – ask the catering or venue staff.

Our role is that little piece that Holds It All Together.

You know, the one that makes everything happen smoothly?

Bringing your vision to life doesn’t happen at the snap of your fingers.

Unless of course, you really do have a Fairy Godmother.

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