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Posts Tagged ‘planner truth’

No doubt this is something you already do.

Thankful for your business acumen, thankful for your clients, thankful for your interns or staff.

But most important are those you can confide in.

The vendors that are your sounding board, that give unsolicited professional feedback, and save you in a time crunch while watching your back.

This is a crazy business.

Face it. You truly have to be a bit of a nut to pursue this.

And, you crave that kind of genuine support from those that are in the know.

They can relate to your wacky stressors, your need to let off steam, or your urge to devour a cupcake in less than 60 seconds.

There is no judgment, just the nodding of heads.

So, when you find these lovely creatures, or they find you…..Be Thankful.

There’s nothing more relaxing than to be amongst true friends.

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If you really want cheap, do a search on Craigslist. Thank you.

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Could this not be the most defeating scenario of them all?

You’re duly prepared for the initial meeting, conversation flows, details are discussed, there’s a meeting of the minds. It’s like you’ve been friends forever.

And then, NADA.

Naturally, you start to question everything. 

Your growing neurosis is now in the driver’s seat.

Did I push too much? Not enough? Was my conversation professional, or just plain diarrhea of the mouth?

Did the follow-up email seem needy or desperate after the initial meeting?

Was wearing those new blinged-out Gucci sunglasses showing too much gluttony?

It’s time to pull the car over.

Stop second guessing yourself.

Realistically review what when down.

The meeting? It really did go well. The follow-up email? It was professional, succinct and timely.

You even invited them to share how they’d like to proceed by a specific date.

There’s a fine line between assertiveness and smothering. You want them to bite, but on their own accord.

Just Move On.

Sometimes the hardest thing is to just refocus. On current clients, customer service, perfecting those sales skills.

In the end, it’s their loss. Don’t take it personally.

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It seems certain brides truly believe that their opinion is GOSPEL .

Especially when it comes to sharing their personal interactions with a specific vendor.

Like – who to avoid, who’s way overpriced, who you can bully, who doesn’t walk their talk, who’s a diva.

You get the idea.

These free-flowing testimonials seem to be most apparent on certain message boards – where brides can remain anonymous, interact, share experiences, and spread the slag.

Of course, we all know their messages are based solely on personal opinion, and truly have no bearing on our business ideals or practices.

Yet, it’s difficult to ignore, especially when you know it’s going on.

One day you’re viewed as the Miracle Worker, an Angel among {wo}men, up for Sainthood.

And the next?  Well, you didn’t kiss someone’s ass enough, you didn’t provide enough of a discount, or you didn’t provide the same exact perks. This free press is really a double-edged sword.

So, what’s a Wedding Vendor Extraordinaire to do?

Seriously, how dare some nameless bride-to-be on a vengeance try to take your reputation down with her?

Your gut reaction may be to create a fake online profile. It’s anonymous, right?

You could become part of the gang, ask brainless questions, comment on other’s catastrophes in the making, and slyly throw in a few little bites of PR magic {focused on your business, of course}.

Revenge is sweet, no?

In all seriousness, this would never work. Who has the time, energy, or interest?

Don’t sink to their level.

Keep Your Message Consistent.

Watch what you promote on your site, in your marketing materials, on your twitter account, etc.

Sometimes the smallest thing can slip through the cracks, even on the most careful watch. 

Offering custom pricing or ranges seems to work best {for most vendors}.

Your costs, expenses, niche, and staffing needs could change very, very quickly depending on the client, event size, and season.

You need to be flexible enough to meet the changes your growing company will inevitably go through.

And you can rest easy, knowing that you are providing a service based on your own integrity, not just public opinion.

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The first red flag was this…..the Subject Line was completely blank.

Yes, the email message appeared with ‘ No Subject ‘ as the topic.

This was a VERY CLEAR indication of the level of brilliance to be found in the forthcoming message.

First thought was……. SPAM?  But cautiously opened it up anyway.

And there it appeared. Grammatical errors, run-on sentences, no personalization WHATSOEVER.

Here’s the email in its entirety, so you can get the real feel for it.

Hi , my name is Molly* and the reason I am e- mailing you is because I was wondering if I could job shaddow an event planner for my senior project in high school. All I need is 20 hours of job shaddowing and I was wondering if I could possibly do that with you.

 Thank you

*Name has been changed, to protect the unmotivated.

 

Seriously, this is someone that wants to JOB SHADOW an event planner, as a requirement for a high school class. Don’t you take English in your senior year as well?

As you can imagine, with this level of enthusiasm, personality, and overall excitement conveyed in the email, a response was sent back immediately.

NOT.

So what could she have done differently?

Pretty much anything. Like including information on:

  • What school do you attend?
  • What class is this for?
  • Why are you interested in job shadowing an event planner?
  • Why have you contacted this specific business?
  • What do you know about the business, and the services offered?
  • What makes you a great fit?
  • What skills are you interested in learning, or expanding?

Seriously, is that too much to ask?

Needless to say, PASS.

Maybe there needs to be a Business Etiquette graduation requirement for high school.

How often does this happen to you? Do tell.

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Stop the Unsolicited Resumes.

It’s out of control.

Have you no shame?
If you can’t even bother to spell the name of the business properly, or research what it is we ACTUALLY do, then don’t hit send.

Also, spellcheck your resume, or even better, the actual email message.

And using cutesy adjectives, smiley faces, and exclamation points is NOT PROFESSIONAL.

Don’t even get us started on LOL. Whoever invented that acronym should be buried alive.

And here’s a big FYI.

Our ‘Contact Us’ page?

Yeah, it’s meant for Client Inquiries Only. That’s why the blank fields read:

  • Event Details
  • Budget
  • Services Requested
  • Contact Information

It’s not for you to use at free will.

Here’s a tip. Take a Business Class. Understand what it means to actually work each and every day as an entrepreneur. 

You may still be in college {or should be}, but guess what?

We aren’t. In fact, we graduated many years ago, and have continued to increase our IQs, and industry education.

So don’t inundate multiple vendors in a few short weeks. Word will spread, but it won’t be reputation you’re looking to grow.

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We talk about you.

All. The. Time.

It’s natural really. We deal with your neurosis, inability to make a decision, need to blame others, and your ongoing fairytale that somehow your wedding is going to be really unique.

Oh, and that everything will be perfect. Right.

You see, we’ve been around the block a few times. Worked a few dozen weddings, and though yours may not be cookie cutter by any means, it will by and large, be similar to several weddings we planned, coordinated or attended.

That’s why Brides hire us…..We have experience. Please try to remember that.

You see, we’re business people, first and foremost. The Wedding Industry is a multi-million dollar machine, and there’s just no room for your temper tantrum.

Grow Up.

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